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Mastering Your Ideal Customer Profile (ICP): Top Factors for Successful Business Analysis

Here’s some top factors to review when analyzing your ICP:

– Think about your sweet spot ICP versus your total TAM ICP
– Large pain that you can help with your current product today without many enhancements needed
– Medium to large deal size (likely most companies want this)
– High win rate
– Fast sales cycle length

– Industries
– Company size
– Job titles
– Regions
– The related use case

Keep in mind: your current ICP may not be your future ICP as the product evolves.