b2bmarketing demandgeneration pipeline

6 Proven Strategies to Boost Your Sales Pipeline Mid-Quarter: An Insider’s Guide

When pipeline creation is trending lower than expected mid-quarter… 🧐

Here are my favorite levers to increase it during the same quarter:

1️⃣ Looking at where the conversion rates are falling off & dig into why. 
It may uncover some process issues that could improve things in-quarter.

2️⃣ Review lead follow-up by the Sales rep / SDR & see if any didn’t get the right follow-up / Sales forgot to respond
(Ideally, this is automated with alerts but most companies don’t have this set up)

3️⃣ Reach out to old leads to see if things have changed on their end & they want to restart the conversation

4️⃣ Double check your audience targeting, ad frequency, CTRs, etc. in paid social
(Ideally always ongoing but most only check this monthly)

5️⃣ Increase impression share on top-performing paid search keywords 
(You spend more but may be able to take money from another area to cover it)

6️⃣ Talk w/ peers to see if it may be b/c of an industry / economic slowdown

What are your favorites for generating more new pipe in the same quarter?