I think B2B influencer marketing is way underrated.
Easy way to get started: collaborate with a YouTube influencer in your space.
And be comfortable that much of the value won’t show up in attribution software but it will in dark social.
Category: influencermarketing
I was interviewed on a podcast talking about how to do B2B influencer marketing.
Views & % watched on YouTube can actually be helpful metrics to track if you’re certain your content is spot-on.
It shows you how people are engaging with & understanding your point of view.
Check out the full episode in the comments!