Marketing Strategy

My Marketing Thesis (at Zingtree, a software startup)

My Marketing thesis for Zingtree in a nutshell boils down to this:

3 things will drive pipeline and revenue growth for us:

  1. Create & refine a compelling, differentiated story – carve out our unique PoV
  2. Grow our awareness – If we grow the awareness of our PoV, we’ll grow pipeline
  3. Convert interested & in-market ICPs – move them through the funnel quickly in a personalized way