Learn marketing strategies & tactics to drive growth & tell a story

Learn marketing tactics to tell a compelling, differentiated story and grow pipeline and revenue.

I’m Grant Duncan and I’m glad you’re here! Check out the blog and other resources on the website.

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Topics I’ve written about

Here’s a sample of topics that I’ve written about. I’ve been interviewed about some of these, and others are topics I’ve posted on social media about.

Marketing

Planning
- Marketing OKR examples for teams and individuals (LI post)
- How to build a pipeline & ARR forecasting model (LI post 1, spreadsheet template, LI post 2)
- How to show current state vs future state goal (LI post, board meeting slide template)
- How to create a 90-day plan & 1 year plan (partially related LI post 1, partially related LI post 2)
- Turning strategy into execution (LI post)
Demand Generation
- How I cut 50% of our paid search budget and pipeline from paid search even went up that month (LI post 1, LI post 2)
- How we implemented paid social to create demand and the related tactics (LI post)
- How to perform a split the funnel analysis to see what is and isn’t working in Marketing (LI post)
- How we moved from a lead gen to a demand gen / create demand model (LI post 1, LI post 2)
- How to break down lead to opp to improve performance (LI post)
- Ways to experiment (LI post 1, LI post 2)
- Why web pages are better than landing pages with no top-level menu nav in most cases (LI post)
- Self-reported attribution and why “How did you hear about us?” is important (LI post 1, LI post 2, LI post 3, LI post 4)
- How to dam demand (LI post)
Product Marketing, Content Marketing, and Brand Marketing
- How to create new positioning and enable your whole company on it (LI post 1, LI post 2)How to create unique points of view (LI post)The best kit for creating new content for any new integration (LI post)How to identify and create specific ICPs (LI post 1, LI post 2, LI post 3, LI post 4, LI post 5)
- How to create ad copy (partially related LI post)
- Customer story creation process (LI post)
- Developing a content creation process (LI post)
- How to get customer insights (LI post 1, LI post 2)
- Why you should list pricing on your website (LI post)
- Top skills to have as a PMM (LI post)
GTM
- How we built a GTM new business land playbook to standardize each set (partially related LI post)
- How to move upmarket (LI post)
Career Advice
- Advice for early career marketers (podcast interview)General career suggestions (LI post, LI post)How to find already-posted Marketing jobs (LI post)Career progression criteria for Marketers (LI post)
- Interviewing as a non-native speaker (LI post)
Thought leadership and evangelism
- How to get more employees active on social media:
  - Help them create 1-2 posts per week, then they create 1-2 themselves (LI post 1, LI post 2, LI post 3)
International Expansion
- Ways to stage out your paid media testing for international (LI post)
Budgeting
- How and where to reduce your budget with a recession coming (LI post)
Influencer marketing (podcast interview – Apple link & Spotify link, LI post)
Choosing to go with an agency vs. in-house employee (partially related LI post)
How to create alignment and close collaboration with Sales (LI post 1, LI post 2, LI post 3)
Startup and nonprofit programs (LI post)
Events and field marketing
- Post-event follow-up (LI post)

Leadership

Hiring and recruiting
- What I look for when hiring no matter the position (LI post)
- How to set salaries and compensation and handle negotiation (LI post)
- When location matters for hiring (partially related LI post)
Onboarding new hires (LI post)
How to have an effective team meeting (LI post)
An effective 1:1 structure (LI post)
Why you should have skip-level meetings (LI post)

Sales

Reframing high pricing (LI post)
How to get a meeting booked at a higher rate (LI post)
Cold calling tips (LI post)