Here’s our Marketing thesis at Zingtree:
3 things will drive pipeline and revenue growth for us:
1. Create & refine a compelling, differentiated story – carve out our unique PoV
2. Grow our awareness – If we grow the awareness of our PoV, we’ll grow pipeline
3. Convert interested & in-market ICPs – move them through the funnel quickly in a personalized way
What’s your summarized Marketing thesis?
What do you think of mine?