My Marketing thesis for Zingtree in a nutshell:
3 things will drive pipeline and revenue growth for us:
Create & refine a compelling, differentiated story – carve out our unique PoV
Grow our awareness – If we grow the awareness of our PoV, we’ll grow pipeline
Convert interested & in-market ICPs – move them through the funnel quickly in a personalized way
How similar or dissimilar is this to your Marketing strategy?