Clearly document the process flow for creating content. For instance, who needs to review it, whom it goes to next, etc.
This helps everyone get on the same page for expectations, and you’ll probably get more work produced at a higher quality level b/c of the clarity.
Want to learn B2B Product & Content Marketing fast? Read these 2 books + 1 article.
2️⃣ books
Obviously Awesome by April Dunford
The Challenger Sale by Matthew Dixon
1️⃣ article
The Greatest Sales Deck I’ve Ever Seen by Andy Raskin
That’s it! You’ll learn 70% of the concepts from these.
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Want to get to near 100%? Check out these additional resources:
🎧 Podcasts:
The Bigger Narrative
Cheat Codes: Play the Marketing Game on Easy Mode
The Product Marketing Experts Podcast
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📚 Books:
Play Bigger by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
Positioning by Al Ries and Jack Trout
Start with Why by Simon Sinek
Niche Down by Christopher Lochhead, Heather Clancy
Founder Brand by Dave Gerhardt
Category Creation by Anthony Kennada
Buyer Personas by Adele Revella
Ca$hvertising by Drew Eric Whitman
The Ultimate Sales Letter by Dan S. Kennedy
The Copywriter’s Handbook by Robert W. Bly
Ogilvy on Advertising by David Ogilvy
The Presentation Secrets of Steve Jobs by Carmine Gallo
Building a Storybrand by Donald Miller
Story by Robert McKee
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📟 Third Party Communities:
Product Marketing Alliance
Sharebird
Superpath
Writer Hangout Slack community
The Buffer community
CopyAI – Official Group Facebook group
Jasper Official Community Facebook group
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What would you add to this list?
Anything you love here?