contentmarketing productmarketing

Mastering the Content Creation Process Flow: A Guide to Boosting Quality and Efficiency

Clearly document the process flow for creating content. For instance, who needs to review it, whom it goes to next, etc.

This helps everyone get on the same page for expectations, and you’ll probably get more work produced at a higher quality level b/c of the clarity.

b2bmarketing contentmarketing productmarketing

Best B2B Product Marketing & Content Marketing Resources: Books, Articles, Podcasts, & Communities

Want to learn B2B Product & Content Marketing fast? Read these 2 books + 1 article.

2️⃣ books
Obviously Awesome by April Dunford
The Challenger Sale by Matthew Dixon

1️⃣ article
The Greatest Sales Deck I’ve Ever Seen by Andy Raskin

That’s it! You’ll learn 70% of the concepts from these.


Want to get to near 100%? Check out these additional resources:

🎧 Podcasts:

The Bigger Narrative

Cheat Codes: Play the Marketing Game on Easy Mode

The Product Marketing Experts Podcast

📚 Books:

Play Bigger by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney

Positioning by Al Ries and Jack Trout

Start with Why by Simon Sinek

Niche Down by Christopher Lochhead, Heather Clancy

Founder Brand by Dave Gerhardt

Category Creation by Anthony Kennada

Buyer Personas by Adele Revella

Ca$hvertising by Drew Eric Whitman

The Ultimate Sales Letter by Dan S. Kennedy

The Copywriter’s Handbook by Robert W. Bly

Ogilvy on Advertising by David Ogilvy

The Presentation Secrets of Steve Jobs by Carmine Gallo

Building a Storybrand by Donald Miller

Story by Robert McKee

📟 Third Party Communities:

Product Marketing Alliance



Writer Hangout Slack community

The Buffer community

CopyAI – Official Group Facebook group

Jasper Official Community Facebook group

What would you add to this list?
Anything you love here?