marketing scaling software

Scaling Success: The Unparalleled Growth Potential of Software Companies

One of the reasons I like working for a software company?

You can scale exponentially. Great product, great GTM – you’re off to the races.

Professional services companies – your product is usually hours of someone’s brain. That’s why these companies track “billable hours”. That means if you want to scale, you need to hire another person.

But recruiting for another smart person takes a lot more effort than provisioning another user account 😄