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Maximizing International Leads: Effective Translation Strategies for Multilingual Websites

“How did you hear about us?” – INTERNATIONAL style

This form field gets more complex when your website is in multiple languages.

How do you get qualitative insights if you can’t understand what the lead says? Do you really want to manually translate every time? No!

Here are a few ways to solve this:

– Use Salesforce Data Translation. Make a new field with the same name and put “(Translated)” at the end of the field name.

– Regularly export the data and use the =googletranslate function inside Google Sheets.

– Become fluent in every language you market in 😉