Below is the actual content creation process we use in Marketing at Zingtree. Why do I share this?
Because most teams miss content deadlines frequently.
No planning & incorrect time estimations are common issues.
Copy our process flow below for creating content and backing into estimated due dates for content.
Think of each of these as sub-tasks for creating one piece of content. Also, put a due date and owner next to each sub-task.
Content Creation Process
- First draft created
- Review #1 by manager (and maybe others who have good domain expertise to give input)
- Incorporate feedback (if there is any)
- Potential: Review #2 by manager (and maybe others who have good domain expertise to give input)
- Incorporate feedback (if there is any) (add more cycles here if needed)
- Send to Design (if necessary) (note: ideally, design has already been aware and influenced the project)
- Content creator review design
- Design incorporate feedback (add more cycles here if needed)
- Post final files to Google Drive
- Publish (internally, externally on web, etc. depending on use case)
- Share with GTM team