Direct response for B2B Marketing is basically dead. 🤕 Why?
B/c people have changed how they buy B2B software.
Easy example to prove this: Look at your leads that become closed won customers. I bet that most of them viewed 5, 10, 40+ pages before submitting a demo request form.
The leads that only saw your 1 landing page before submitting the form? Their conversion rate to opportunity and especially to closed won is probably way lower. 🤷♂️
Who disagrees and why? Who agrees?