Great speaking with 🍏 Mason Cosby about Marketing! The first part is about my career journey; the second part is about my career advice for Marketers.
Check it out and let me know if you have any questions or thoughts 😊
P.S. This will get published on The Marketing Ladder podcast soon.
How to get promoted to Manager or Sr. Manager in Marketing (part 3 of my series):
To become a Manager of a specific discipline in Marketing (e.g. Product Marketing Manager), you need:
– Demonstrated completion of successful projects
– Curiosity to learn more
To become a Senior Manager of a specific discipline in Marketing (e.g. Senior Product Marketing Manager):
– Able to estimate timelines and due dates accurately and consistently
– Able to plan out and execute projects with high performance from framework to collaboration & review to completion
– Proficient with the relevant tech stack
– Able to track the quantitative performance of activities
What would you add or change? Has your experience been different?
Reminder about the stages I’m talking about in the series: Intern, Associate, Manager, Sr. Manager, Director, Sr. Director, VP, 2x VP, CMO.
To see each stage, follow me & click the 🔔 icon on my profile for the next stage posts.
The 2 best things people can do to advance their careers:
1. Crush it in your current job
2. Post consistently on LinkedIn or Twitter
Great quantitative results are what hiring managers care about A LOT.
Posting regularly is vital to building your personal brand, and it brings awareness to the company you work for.
Now you have a simple career plan:
– Crush it
– Post on social
Agree/disagree?
I like to create a deck of my initial findings after one month of starting a new job. This helps others catch the vision for where we can go, creates a good opportunity for feedback & discussion, and helps others learn my thought process.
Here’s the format I most recently used at HST Pathways:
2 slides:
Marketing Findings
Non-Marketing Findings
Each slide had 4 boxes:
Observations – Highlights
Observations – Opportunities/Lowlights
Recommendations
Where You Can Help
In the past, I sometimes have deep dives on specific topics too.
If you have a team, many of the observations and recommendations will be a synthesis of what they have suggested to you and what you have seen yourself.
Have you done something similar before? What format do you like to use?
Think you might try this in your next job?