bdr marketing pricingstrategies

Mastering the Art of Discussing Annual Pricing with Inbound Leads: Transforming Sticker Shock into Engagement

How do you discuss annual pricing with an inbound lead:

When you mention the annual price such as $2,000, it’s best to translate that into a per user per month price. For instance, “Our starting package is $2,000 per year with no long-term contract. So that breaks down to $x per user per month.” If this pricing also includes a discount from the month-to-month price, make sure to mention that!

Why do this?
It makes the price seem smaller, so they’re more likely to stay engaged and avoid sticker shock.