Category: thisistheway

b2bmarketing thisistheway

Unlocking the Future: The Rise of Fully Remote Marketing Teams in Global Companies Like Zingtree

Post author By Grant Duncan
Post date August 31, 2023
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Fully remote Marketing teams are the future. (And the now for companies like Zingtree.)

Even if the whole company isn’t fully remote, Marketing can be this way. Then you can attract the best talent globally.

b2bmarketing demandgeneration thisistheway

Why You Shouldn’t Use Menu-Less Landing Pages for Software with $10K+ ARR: Boosting Sales with Informed Customers

Post author By Grant Duncan
Post date August 25, 2023
No Comments on Why You Shouldn’t Use Menu-Less Landing Pages for Software with $10K+ ARR: Boosting Sales with Informed Customers

If your software ARR is > $10K, DO NOT use landing pages with no top-level menu.

Give people the option to easily read your customer stories, check out your pricing, review your integrations, etc.

If someone is going to spend that much, they want to educate themselves before talking to Sales.

Agree/disagree?