b2bmarketing demandgeneration

Closing the Demand Creation Gap: Igniting Interest in Innovative Solutions

We believe we have a demand creation gap, not a demand capture gap. 

There just aren’t many people searching Google for what we do b/c we’re sort of creating a new category.

So we must start creating demand and educating people to move them from solution unaware to solution aware.

And of course, positioning ourselves as the best option for when that trigger event happens in their company for them to actively start buying.