Want to expand the countries you target in paid media? Here are a few considerations:
1️⃣ If you’re just targeting the US right now, consider adding other English-speaking countries. (Same applies for whatever language you use.)
2️⃣ Then expand outside of English-speaking countries but only for English speakers.
Use your existing audience or campaigns and add extra countries but keep it so that their primary profile language is set to English.
3️⃣ If you have people who can speak other languages:
Take a web page, translate it to a different language, and run ads to that page for relevant countries.
→ Important general note:
Make sure your Sales & Support team is ready take meetings in the business hours of that country.