Most teams miss content deadlines frequently.
No planning & incorrect time estimations are common issues.
Use this process flow for creating content and backing into estimated due dates for content:
Think of each of these as sub-tasks for creating one piece of content. Put a due date and owner next to each sub-task.
1. First draft created
2. Review #1 by manager (and maybe others who have good domain expertise to give input)
3. Incorporate feedback (if there is any)
4. Potential: Review #2 by manager (and maybe others who have good domain expertise to give input)
5. Incorporate feedback (if there is any) (add more cycles here if needed)
6. Send to Design (if necessary) (note: ideally, design has already been aware and influenced the project)
7. Content creator review design
8. Design incorporate feedback (add more cycles here if needed)
9. Post final files to Google Drive
10. Publish (internally, externally on web, etc. depending on use case)
11. Share with GTM team
What steps would you add or change?