demandgeneration fieldmarketing tradeshow

Maximizing Your Marketing Strategy: Why Paid Social Could Outperform Trade Shows

I met a CMO last night that said sponsoring tradeshows is her best-performing channel 🤯

2 takeaways for me:

1. Distribution-focused, educational paid social would probably work great for them and become a better performing channel than events.
–> Why? People obviously are interested when they see their booth & chat. When reaching a bigger audience on paid social, it’s like scaling that booth interest to their whole target audience. And getting in front of these people 7-10 times per month rather than for one two-day event.

2. Every company is different, so you have to take advice with a grain of salt. Tradeshows are a money-sink for many companies but not all as proven by this example.