careergrowth hiring marketing

Seven Essential Skills to Master for Your First VP of Marketing Role

You need these 7 things to become a 1st time VP of Marketing:

1. People management experience (ideally at least 4-6+ people, some may require 10+)

2. Product/brand marketing experience and demand generation experience

3. Expert at budgeting, forecasting, financial management, headcount planning, and agency management

4. Able to speak to past quantitative pipeline and revenue results

5. Experience in a similar industry

6. Able to speak to how you build culture and employee engagement for the whole Marketing team

7. Able to solve cross-functional issues, not just Marketing issues

What would you add/change to the list? Or what is something you admire about a VP of Marketing you know?

Reminder: Stages I’m showing in this series: Intern, Associate, Manager, Sr. Manager, Director, Sr. Director, VP, 2x VP, CMO.
To see each stage, follow me & click the 🔔 icon on my profile for the next stage posts.