I recently got a cold call from an SDR. What happened?
She asked if this was Grant, and I said it was.
She then immediately launched into a generic pitch about her product for over a minute. No personalization to me or my company, and it sounded like she was reading directly from her script.
I listened without interrupting. I know she has a tough job; I’ve done the job before and didn’t enjoy it.
It was clear me to that the product wouldn’t be a good fit for us now, so I told her I know she has a tough job and asked if she was open to feedback. She said she was, so I gave her two pieces of advice:
1. Make your pitch sound more natural so that it’s not obvious you’re reading from a script.
2. Personalize. Research me and my company before the call at least a bit so that you can tailor the pitch to make it more relevant to me.
What advice would give to this woman?