b2bmarketing demandgeneration

Transitioning from Capture Demand to Creating Demand: A Gradual Approach for Business Success

If your company is primarily “capture demand” focused and you want to move to “creating demand”, then you may want to make a transition to more create demand $ somewhat gradually.

Otherwise, you might pull the wrong levers accidentally.

Better to move as a transition rather than a light switch so that you don’t cause mistaken harm.