b2bmarketing demandgeneration

Unlocking Success: A Modern Approach to ROI Calculators and Marketing Strategies

Me: “Are you good with ungating the new ROI calculator? I think this will get us the most people to go through the whole process & share the PDF with their colleagues.”

CRO: “Yep.”

Me: “Great, next topic.”

So nice to have Marketing philosophies aligned in a new job rather than need to persuade people of a modern approach to Marketing. Thanks Nick Latz!