Advice to all managers: Initiate the discussion about the elephant in the room.
Doing so builds trust, shows authenticity, and fosters real dialogue.
Your team desires those things even if they don’t request them verbally.
Month: September 2023
I think B2B influencer marketing is way underrated.
Easy way to get started: collaborate with a YouTube influencer in your space.
And be comfortable that much of the value won’t show up in attribution software but it will in dark social.
How do you discuss annual pricing with an inbound lead:
When you mention the annual price such as $2,000, it’s best to translate that into a per user per month price. For instance, “Our starting package is $2,000 per year with no long-term contract. So that breaks down to $x per user per month.” If this pricing also includes a discount from the month-to-month price, make sure to mention that!
Why do this?
It makes the price seem smaller, so they’re more likely to stay engaged and avoid sticker shock.
I’m not sure who needs to hear this today but don’t be afraid of interviewing in English as a non-native speaker.
The Marketer I interviewed today occasionally forgot how to say certain words or phrases in English. That is no big deal for 95%+ of roles! Especially in this case b/c it was for an international region.
Heck, even native speakers often can’t think of the right word to say to capture a certain sentiment.
Knowing more than 1 language is a huge value; be proud of your roots and your ability to learn new things.
I hope this helps you be confident in your next interview 🙂