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b2bmarketing demandgeneration thisistheway

Why You Shouldn’t Use Menu-Less Landing Pages for Software with $10K+ ARR: Boosting Sales with Informed Customers

If your software ARR is > $10K, DO NOT use landing pages with no top-level menu.

Give people the option to easily read your customer stories, check out your pricing, review your integrations, etc.

If someone is going to spend that much, they want to educate themselves before talking to Sales.

Agree/disagree?