Categories
b2bmarketing jobsearch

What to do before starting a new job to prep

Starting a new job? Here’s what to do before your start date.

Beforehand, you should be doing research on:

– The industry

– The company’s products

– The company’s competitors

– Who you’ll be working with

/////
Understanding the industry is especially helpful if you’re joining a new industry as I just did.

As an example, I joined HST Pathways a couple of months ago, which primarily focuses on software for ambulatory surgery centers, or ASCs, which are essentially outpatient surgery centers not at a hospital.

I found the top 5 industry podcasts & listened to over 200 podcast episodes while interviewing & before starting the job.

And I also talked to physicians & others who worked in ASCs.

Now that I’m inside the company, I’ve augmented that by speaking to customers & prospects and listening to Gong calls.

——
What other areas do you like to do research on before joining?

Categories
b2bmarketing eventmarketing fieldmarketing

Maximizing Your Tradeshow Presence: Innovative Strategies for Content Creation and Networking

I was recently at our biggest tradeshow of the year. We have a 20×20 booth & had a lot of our Sales, Marketing, & ELT here. Outside of normal activities, one of the biggest things we were focused on while at this show was using it for content creation.

📹 We had 4 camera + mic setups ready (3 are just iPhones + mic)

🎙️ Had a podcast area at our booth, shoutout Erica Palmer

📷 A plan to capture customer stories, shoutout Kayla Hasler

💸 Got market research in video interviews

📺 And created much video and social content from all of it

We also:
🥳 Planned a VIP party with some top prospects & customers, shoutout Alex Reese and Lyndsey Lumpkin (plus they led the event strategy & execution in general!)

📣 Had one of our subject matter experts invited to speak for free, shoutout Maura Dent Cash

🤓 Had a meeting room for Sales

📝 Plan to attend sessions & summarize learnings online after

👇
What other kinds of content do you like to capture?
How else do you make the tradeshow more than just a tradeshow?