We grew pipeline 54% QoQ last quarter Here’s how and why:
The initiatives from the previous interim head of Marketing, Keiko Tokuda, and the rest of the Marketing team started taking effect more (I joined 4.5 months ago at Zingtree so I can’t take all the credit )
We changed our positioning & messaging to be more relevant to our target audience & created related content
Optimized Google and Bing ads (particularly turning off low-performing campaigns)
Started to create demand (especially through educational distribution-focused paid social ads)
We exhibited at a tradeshow event and created extra opps in comparison to normal
We had more 6-figure deals come inbound than previous quarters
We have a 30% opp to closed won rate for our pipeline, so this isn’t just fluffy pipe increase.
What has helped you grow your pipeline lately?