How does the Director describe your company to their VP when they’re explaining why they should consider buying your software?
That moment is so crucial if you actually want to get considered and win the deal.
Having positioning that is easy for someone else to remember and repeat is so key!
If they can’t communicate it clearly to others, then people will be confused by your company and you’ll get passed up. Probably by some competitor that makes their stuff easier to understand and repeat.
Our hope for Zingtree: that people can understand and repeat “Zingtree elevates contact center agent productivity through conversational workflow software.”
Wdyt? Think a Director of Support will understand that and be able to repeat and explain it?
What’s yours? I can give you my take if I think it’s understandable and repeatable.