abm b2bmarketing demandgeneration outboundsales

Maximizing Your Reach: Innovative Strategies for Targeting Your Audience in Paid Social Advertising

You’ll never reach your entire target audience on paid social.
But here’s how we get as close as possible at Zingtree.

This is a big Venn diagram – Each audience is largely overlapping but slightly unique. So each audience incrementally adds more people we previously didn’t include.

Not only is this good for making sure we market to our whole audience, but…

It’s also good for ensuring we provide full aircover for our Outbound Sales team.

What other sources should we add?
Does this inspire you to add more audiences to your paid social?