Here’s a teardown of a marketing asset that Zingtree recently created for the Sales team.
Headline:
Shows benefit while speaking to cost-savings.
In today’s economic uncertainty, speaking about cost savings is more important than normal.
Middle boxes:
Heading: gives specific outcomes they can expect, based on what we’ve seen from actual customers. E.g. Ramp agents 85% faster
Description: Describes features & benefits related to the outcome
Icons: Related to the text, break up the text to make it more digestible
Lower boxes:
Social proof: descriptions from customers achieving great outcomes related to the middle boxes.
Customer logos: eye-catching brands people may recognize
Bottom sentences:
Use social proof of the # of companies. Include a CTA to take the next steps.
What other insights do you see here? What would you change in it?