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Marketing Engineer? Why Coding is Helpful for Marketing Skills & Can Enhance Your Marketing Strategy

Knowing how to write a bit of code is a sneaky unlock for Marketers 🔑
Especially now that tools like ChatGPT or Bard can make you much better than you are by yourself.

For instance,

  • You can look at HTML and CSS code and edit things for your website
  • You can understand how a technical software product works more than many Marketers
  • You can write Python scripts to take text from video transcripts that are too long for any SaaS AI tool to handle and analyze it in pieces and make a blog draft from it.
  • You can analyze large data sets yourself using code or SQL


What else would you add to the list?