Knowing how to write great prompts in ChatGPT (and others) is a new skill you NEED to learn.
For instance:
“Translate this text:”
And
“Rewrite this text in X language in a natural manner”
Give DIFFERENT results.
This is the new way ✊
Category: generativeAI
We’re using Omar I. Hamoda’s design & editing talent + generative AI (Midjourney) to take our ads to another level!
Pushing the boundaries of what will be scroll-stopping + communicating our message.
We use the text copy above the ad images to further communicate our message too.
Can we give a round of applause to Omar!?
Also, if your company has a contact center, tell them to check out Zingtree 😊
My second invention: a customizable blog post generation product using generative AI 🤖
And I made it fully automated end-to-end (from prompting to publishing).
-Take in a long list of relevant prompts (or generate them for you)
-Add any relevant context to bolster the prompts (optionally automated through an API)
-Generate articles using OpenAI’s API
-Auto-publish or auto-schedule to your website blog & also save them locally
-All of the API parameters are customizable, so you don’t get stock answers like ChatGPT, Jasper, etc.
I’ve started using it myself on a consumer-facing product website, and it works like magic.
If you’re interested in using it at the company you work for, reach out to me ($10K+ annual contract).
And yes, I’ve been working on hobby projects in the two weeks I took before starting the new job 🙂
So fun to speak with Refine Labs’ Cassidy and Carl about how we’re using generative AI for ads, the website, videos, and more!
Generative AI should become a big part of your workflow. Otherwise, you’ll likely get left behind…
Give it a listen and comment / DM us with any questions or ideas!
Are your ads scroll-stopping? Or do they just blend in?
Omar and I spoke with Cassidy Shield and Carl Ferreira of Refine Labs about how we think about creating scroll-stopping ads & how we used Generative AI to do so.
Watch the full episode link in the comments.
Hot take 🌶️: Today’s cutting-edge Marketing teams use AI through APIs rather than merely relying on point-and-click SaaS AI tools.
All the current SaaS generative AI tools I’ve seen are too limited because so much has to be manually done. A human copying and pasting a similar task repeatedly are a time waste. Also, you can’t auto-post something to Google Docs or WordPress or take in a CSV of multiple prompts you want to work on.
Hopefully these SaaS tools will change and enable better workflows, integrations, and APIs (without charging $50K+).
Until then, write simple Python scripts to automate the work…
And if you can’t do this, ask an engineer at work to spend a couple of hours/week helping you. They probably want to use the AI tools anyway!
Knowing how to write a bit of code is a sneaky unlock for Marketers 🔑
Especially now that tools like ChatGPT or Bard can make you much better than you are by yourself.
For instance,
- You can look at HTML and CSS code and edit things for your website
- You can understand how a technical software product works more than many Marketers
- You can write Python scripts to take text from video transcripts that are too long for any SaaS AI tool to handle and analyze it in pieces and make a blog draft from it.
- You can analyze large data sets yourself using code or SQL
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What else would you add to the list?