In 2022, I predict podcasts will become a primary channel for how customers learn from their vendors.
Podcast listens are growing rapidly, and not just for personal / fun podcasts. There are a lot of business / professional growth podcasts!
And this isn’t just a national trend. This is happening globally – just ask any podcast host to show you their regional breakdown of listeners.
Many companies are launching their own podcasts as a way to create thought leadership. They often bring on outside experts.
This is a great way to engage with existing customers and keep them viewing you as a valuable resource, and it’s a good way to engage with new people who aren’t yet customers.
So how about you?