marketing podcast

Riding the Podcast Wave: How Businesses Will Use Podcasts to Engage Customers in 2022

In 2022, I predict podcasts will become a primary channel for how customers learn from their vendors.

Podcast listens are growing rapidly, and not just for personal / fun podcasts. There are a lot of business / professional growth podcasts!

And this isn’t just a national trend. This is happening globally – just ask any podcast host to show you their regional breakdown of listeners.

Many companies are launching their own podcasts as a way to create thought leadership. They often bring on outside experts.

This is a great way to engage with existing customers and keep them viewing you as a valuable resource, and it’s a good way to engage with new people who aren’t yet customers.

So how about you?