copywriting demandgeneration marketing

Unlocking Creative Ad Copy: The Power of Cross-Departmental Brainstorming Sessions

We had a brainstorming session on new ad copy today, and the number of new ideas was spectacular!

Make sure to invite people outside of Marketing as optional to get other perspectives. For instance, Ryan Peterson from Sales joined and had terrific contributions 🔥
Sales people can have excellent insights b/c they’re talking with prospects often and usually doing cold outbound email, which requires creative copy testing.