b2bmarketing customerinsights productmarketing

Unlocking Marketing Success: How Actively Listening to Your ICP Can Boost Your Strategy

Listening to what your ICP says is 🧠 food.

One way we’re doing that: I got the whole Marketing team set up on Gong and Evan Patrick Shaffer is training us today on it. Next quarter, everyone will have a goal to listen to 10 Gong meetings and/or speak with 10 ICPs, customers, or prospects on their own.

Then we’ll be sharing insights we learned in our weekly team meeting with each other to cross-pollinate ideas.

How have you gotten Marketing regularly hearing insights from your ICP?