We’re retargeting people across LinkedIn, FB/IG, and YouTube.
See our strategy below. Steal it yourself or tell me how we can improve it 😊
On LinkedIn, we are retargeting users that have done the following AND match our target job titles:
– 180 Day Website Visitors
– 180 Day Company Page Visitors
– LI Ad Clicks (Updated Monthly with new campaigns)
We’re also excluding customers and competitors.
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On Facebook/Instagram, we are retargeting website users that have hit our Marketing website. We are excluding customers and competitors from the Metadata Metamatch audiences. We also exclude actual web app product users.
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On YouTube, we are retargeting all website visitors who have visited our marketing website. We exclude actual web app product users.
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So… try this out yourself! And/or tell me how we can make it better!
Shoutout to Blake Strozyk / Bull Media for helping us co-create these strategies and execute them.