Author: Grant Duncan

Maximizing International Leads: Effective Translation Strategies for Multilingual Websites

Post author By Grant Duncan
Post date August 31, 2023
No Comments on Maximizing International Leads: Effective Translation Strategies for Multilingual Websites

“How did you hear about us?” – INTERNATIONAL style

This form field gets more complex when your website is in multiple languages.

How do you get qualitative insights if you can’t understand what the lead says? Do you really want to manually translate every time? No!

Here are a few ways to solve this:

– Use Salesforce Data Translation. Make a new field with the same name and put “(Translated)” at the end of the field name.

– Regularly export the data and use the =googletranslate function inside Google Sheets.

– Become fluent in every language you market in 😉

b2bmarketing

Unlocking Marketing Success: The Power of Stakeholder Interviews in Revealing Hidden Insights

Post author By Grant Duncan
Post date August 31, 2023
No Comments on Unlocking Marketing Success: The Power of Stakeholder Interviews in Revealing Hidden Insights

Colleagues in other departments have opinions about what isn’t working in Marketing.

And most of it is true… Take the time to do stakeholder interviews & you’ll find golden nuggets. And you’ll start to see patterns.

Some may confirm your hunches while others change your view.

marketingstrategy onboarding

Revolutionize Your Marketing Strategy: How Onboarding a New Sales Leader Can Drive Success

Post author By Grant Duncan
Post date August 31, 2023
No Comments on Revolutionize Your Marketing Strategy: How Onboarding a New Sales Leader Can Drive Success

A new Sales leader joins your company. Get ready for that to either disrupt or enhance your Marketing strategy.

Best way to make sure it enhances:

Do lots of early onboarding meetings and knowledge sharing with them. Become their close ally with a shared vision and plan.

Why meet with them a lot early on?

1. It helps them learn about the past results

2. They have a new, outside perspective that can help you reevaluate and enhance strategies

3. You’re going to be collaborating with them a lot so you should start it out well

What would you add to this list?

fieldmarketing

Maximizing Marketing Success: The Strategic Advantages of Regional Remote Hiring

Post author By Grant Duncan
Post date August 31, 2023
No Comments on Maximizing Marketing Success: The Strategic Advantages of Regional Remote Hiring

My field marketing hiring philosophy:

Hire remotely but hire in a city or region where you think you’ll have the most in-person events or interactions.

This typically means you’ll save a lot on travel costs, and this person may be able to leverage their local network of connections immediately.

How about you? Agree/disagree?

b2bmarketing salesengineering

Unlocking Potential: Why Sales Engineering Needs Access to Marketing Funnel Metrics

Post author By Grant Duncan
Post date August 31, 2023
No Comments on Unlocking Potential: Why Sales Engineering Needs Access to Marketing Funnel Metrics

Hot take: Sales Engineering should have access to the same Sales & Marketing funnel metrics and dashboards that Marketing has. They’re a valuable piece of the pie and contribute good ideas, esp. when empowered with the same data!

b2bmarketing

Unleashing Business Potential: How Understanding Your Customer’s Tech Stack Can Boost Your ICP Research Strategy

Post author By Grant Duncan
Post date August 31, 2023
No Comments on Unleashing Business Potential: How Understanding Your Customer’s Tech Stack Can Boost Your ICP Research Strategy

Understanding the tech stack of your customers & prospects is underrated in ICP research.

This helps you figure out how you fit into their overall strategy, integrations you should promote or build, and where the budget might be coming from for your product.

How has this question helped you?

b2bmarketing

Maximizing Your First Week in Sales: Turning Customer Pain Points into Marketing Solutions

Post author By Grant Duncan
Post date August 31, 2023
No Comments on Maximizing Your First Week in Sales: Turning Customer Pain Points into Marketing Solutions

Day 3 of the new job: I’m joining Sales calls, meeting with my team, and meeting with peers. Why?

1. Hear the pain points from customers. Remember the *exact* words they use so that you can use them in your Marketing.
2. Build rapport with your team and hear their ideas.
3. Start hearing what Marketing needs to improve.

b2bmarketing influencermarketing