4 WAYS to save money in Marketing (& ideally repurpose it to more effective Marketing areas)
1. Paid search (and display)
2. Consolidating redundant tools
3. Website development
4. Reducing hours or consolidating freelancers and agencies
What are some other ways you’re considering?
If you work for a startup in Marketing, Sales, or CX, you should be building scenarios for potentially re-forecasting your budget, pipeline, ARR, expansion, and churn goals.
The recession is probably coming (or here already), and your Board of Directors or C-suite may start cutting budgets.
Do you want to be caught scrambling or be prepared with a couple justifiable plans?