Do you have clear expectations about follow-ups after someone requests a demo or trial?
Here are some examples of SLAs you can track:
▶ All new leads are followed up within “20” hours (excluding weekends and holidays)
▶ All open leads that haven’t emailed you back must have some kind of activity at least every “3” days (email, LinkedIn, phone, etc.)
▶ All open leads must have a LinkedIn outreach or phone call before getting disqualified
▶ All open leads that have responded to you must have some kind of activity at least every “2” weeks (email, LinkedIn, phone, etc.). Even if it’s just sending a helpful article as a way to stay in touch and top of mind.
▶ All open opportunities must have some kind of activity at least every “3” weeks (email, LinkedIn, phone, etc.). Even if it’s just sending a helpful article as a way to stay in touch and top of mind.
What kinds of expectations do you have in place? Or what have you seen work well in the past?