Category: revops

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b2bmarketing marketingops revops

Unlocking the Secrets of Zingtree’s Affordable Martech Stack: Essential Tools for High-Impact Marketing

Wondering what other Marketing teams use for their tech stack? Here’s Zingtree’s Martech stack. 

It’ll grow a bit next year, but not by much. Many of these vendors cost <$50/month. You don't need to spend a fortune on tools to do great Marketing! Salesforce - CRM HubSpot - Marketing Automation Webflow - website CMS Metadata Metamatch - ad audience building Adobe (Creative Cloud & Figma) - design tools Notion - project management ServiceBell - website engagement BuiltWith - ad audience building ZoomInfo - ad audience building & Sales tool Descript - video transcription & editing LinkedIn ad platforms - ad campaigns Meta ad platforms - ad campaigns Envato - digital assets Shutterstock - digital assets Riverside.fm - podcast recording Buzzsprout - podcast publishing Shield Analytics - LinkedIn analytics Buffer - social media publishing Woodpecker.co - email automation VideoAsk - testimonial recording What is your must-have Martech tool that you don't see here?

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b2bmarketing demandgeneration revops

Effective SLAs to Boost Follow-up Success After Demo Requests: A Comprehensive Guide

Do you have clear expectations about follow-ups after someone requests a demo or trial?

Here are some examples of SLAs you can track:

▶ All new leads are followed up within “20” hours (excluding weekends and holidays)

▶ All open leads that haven’t emailed you back must have some kind of activity at least every “3” days (email, LinkedIn, phone, etc.)

▶ All open leads must have a LinkedIn outreach or phone call before getting disqualified

▶ All open leads that have responded to you must have some kind of activity at least every “2” weeks (email, LinkedIn, phone, etc.). Even if it’s just sending a helpful article as a way to stay in touch and top of mind.

▶ All open opportunities must have some kind of activity at least every “3” weeks (email, LinkedIn, phone, etc.). Even if it’s just sending a helpful article as a way to stay in touch and top of mind.

What kinds of expectations do you have in place? Or what have you seen work well in the past?

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b2bmarketing demandgeneration marketinganalytics revops

Unlock Your Marketing Analytics: 11 Essential Data Analyses Every Team Should Implement

Below is a list of must-do data analyses for any Marketing team. Consider saving this or sending it to your analytics guru to help you create these.

Analyses:

1. Paid search analysis of keywords that have led to opps and customers (and those that didn’t). This may enable you to free up some of the paid search budget for other uses.

2. Split the funnel analysis: to see all the way from lead to bookings what is driving pipeline and bookings. The rows will be dependent on the main programs / channels that have been in use.

3. Paid social audiences and metrics. List the audiences used in paid social and what is included in them.

4. ABM campaign results from last year (& this year). It helps you understand what was done & the related results.

5. Current pipeline and bookings compared to goal, by product and net new vs expansion

6. Lead, pipeline, and revenue targets and historical results, by product and net new vs expansion

7. Conversion rates from lead to meeting booked to meeting attended to opportunity to closed won by pipeline source, product, and net new/expansion

8. Time it takes to move between each of the above mentioned stages

9. ACV for each product by net new/expansion

10. % of customers that have bought more than one product

11. Pipeline conversion % cohort for each quarter and the amount that close wins in the subsequent quarters broken out by expansion and net new and product

What would you add to the list?