People try to create demand but don’t know how to tell if things are working.
It gets harder when you’ve done 10+ campaigns.
Here are the top platform-level metrics we track to improve performance:
Campaign Name
Ad platforms
Type of ad(s)
Audience(s) included
Audience(s) excluded
Date launched
Date ended
Avg. CTR
1st month frequency
2nd month frequency
Audience size
Reach
$ spent
Cost per 1K member accounts reached
Avg. CPM
What metrics do you like to track inside the platforms for creating demand?