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Mastering Demand Creation: Top Metrics to Track for Optimizing Your Advertising Campaigns

People try to create demand but don’t know how to tell if things are working.

It gets harder when you’ve done 10+ campaigns.

Here are the top platform-level metrics we track to improve performance:

Campaign Name
Ad platforms
Type of ad(s)
Audience(s) included
Audience(s) excluded
Date launched
Date ended

Avg. CTR
1st month frequency
2nd month frequency
Audience size

$ spent
Cost per 1K member accounts reached
Avg. CPM

What metrics do you like to track inside the platforms for creating demand?