2 paid social plays I don’t see others doing much (that we’re having success with):
1. Run ads that don’t look like ads.
Our minds are better at filtering out & scrolling past ads.
Stand out in the feed or blend in with user posts; just don’t look like an ad.
2. Talk about your integrations and target companies that use that other company you integrate with.
Now you have a more targeted message to a more targeted audience.