b2bmarketing categorycreation categorymanagement productmarketing

Unlocking Startup Success: Why Your Product Descriptor Matters More Than a Category

You probably don’t need to create a category for your startup yet…

Instead, create a great product descriptor or campaign name. Aka do Marketing.

As Todd Barr has said, if you create a category too early when you’re not the winner, you might be spending money for someone else to win the category.

So how do you choose your name then? Choose something that:
– Gets people excited
– Tells them more about what the company does
– Descriptive enough but not too bland
– Not too broad
– Your company is one of the best at