Categories
b2bmarketing outofoffice

Spicing up Out-of-Office Emails: How Leopard Geckos Inspired Workplace Innovation

Out-of-office emails are too boring. But I made my last one fun! Check it out:

Have you ever tried incubating baby leopard geckos [1]? One of my former housemates, Nicholas, did so. It’s interesting because leopard geckos use temperature-dependent sex determination [2] – becoming male or female depends on the temperature at which they’re incubated. 

To become female, eggs should be incubated between 80 and 82 F. Males should be in 88 – 91 F. Temperatures in between those two extremes produce a mix of sexes, and anything above and below those two extremes will create either sex or will kill the eggs. He tried to incubate females and was successful for most!

As I listened to Nicholas tell me about this, I pondered how constraints can actually produce certain types of growth in living creatures. 

It made me think about how this applies to work as well. Constraints can actually make us more creative, produce new ideas, and create new ways to grow. Stanford’s d.school [3] and Johns Hopkins University [4] professors, among others, back up the idea that constraints can be advantageous.

So the question I started asking myself and would pose to you too – what kinds of constraints could we try placing on our work or life to stimulate new ideas and new ways to grow (temperature, budget, acquisition channel, environment, target persona, time, etc.)?

As you may be able to tell, I’m out of the office. Looking forward to connecting when I’m back on June 6th.

See you soon,
Grant
——–

Hyperlinks from the actual email are in the comments in case you want to dive deeper.

Shoutout to Russ Chadinha for being the inspiration that OOO emails can be fun!

Categories
contentmarketing productmarketing

Mastering the Content Creation Process Flow: A Guide to Boosting Quality and Efficiency

Clearly document the process flow for creating content. For instance, who needs to review it, whom it goes to next, etc.

This helps everyone get on the same page for expectations, and you’ll probably get more work produced at a higher quality level b/c of the clarity.

Categories
b2bmarketing socialmedia

Boosting Employee Engagement on LinkedIn: A Proven Kickstart Strategy for Companies

Want more of your employees getting active on LI? Offer a kickstart plan 💡

1. Meet to do a review of their LI & provide suggestions.
2. Guide them in drafting 3 posts.
3. Tell them to post 3x/week.
4. Optional: Brainstorm more posts with them as needed.

I did this at Zingtree and 8 people asked for help! Should be fun to get more people active 📈

Categories
Uncategorized

Maximize Your Business Potential: How to Effectively Utilize a Freelancer for Paid Social Approach

If you’re looking to take a create demand, majority paid social approach and you’d like a freelancer to help you with this, let me know and I can connect you with someone great.

Categories
b2bmarketing hiring

5 Proven Tactics to Uncover Fresh Marketing Jobs Posted Online

5 tactics to find already posted Marketing jobs:

1. Use LinkedIn alerts (optional: set one up for your city and set a separate one for remote positions)

2. Use Google job alerts – this finds posts from tons of websites (set it up by typing something like Product Marketing Manager job, then click the more jobs, then set up your alert settings)

3. Check Slack communities for Marketers that have a hiring channel

4. Search LinkedIn with the “[title name] #hiring” e.g. “Director of Product Marketing #hiring”

5. Check niche Marketing job posting sites like the Exit Five or Revenue Era job boards

What other strategies do you recommend to people?

Categories
b2bmarketing marketingops recession

Maximize Your Marketing Budget: 4 Effective Strategies to Save and Repurpose Your Funds

4 WAYS to save money in Marketing (& ideally repurpose it to more effective Marketing areas)

1. Paid search (and display)
2. Consolidating redundant tools
3. Website development
4. Reducing hours or consolidating freelancers and agencies

What are some other ways you’re considering?

Categories
b2bmarketing fieldmarketing

Maximizing Tradeshow Follow-ups: Why You Shouldn’t Email All Attendees

Hot take 🔥 – If a tradeshow gives you the contact info of all attendees, do NOT email all of them after the event.

Unless they talked to you at your booth and gave you their contact info, they probably don’t want to get an email from you.

So… don’t send that huge blast to 5K people 🤐
Only reach out to those that actually wanted to talk with you.

Agree/disagree?

Categories
b2bmarketing positioning productmarketing

Boosting Contact Center Productivity: How Effective Communication Can Win Your Software the Top Spot

How does the Director describe your company to their VP when they’re explaining why they should consider buying your software?

That moment is so crucial if you actually want to get considered and win the deal.

Having positioning that is easy for someone else to remember and repeat is so key!

If they can’t communicate it clearly to others, then people will be confused by your company and you’ll get passed up. Probably by some competitor that makes their stuff easier to understand and repeat.

Our hope for Zingtree: that people can understand and repeat “Zingtree elevates contact center agent productivity through conversational workflow software.”

Wdyt? Think a Director of Support will understand that and be able to repeat and explain it?

What’s yours? I can give you my take if I think it’s understandable and repeatable.

Categories
b2bmarketing careerdevelopment

Unlocking Success in Marketing: An Exclusive Interview with Mason Cosby on The Marketing Ladder Podcast

Great speaking with 🍏 Mason Cosby about Marketing! The first part is about my career journey; the second part is about my career advice for Marketers.

Check it out and let me know if you have any questions or thoughts 😊

P.S. This will get published on The Marketing Ladder podcast soon.

Categories
budgeting forecasting recession

Surviving the Recession: Essential Budget Re-forecasting Strategies for Marketing, Sales, and CX in Startups

If you work for a startup in Marketing, Sales, or CX, you should be building scenarios for potentially re-forecasting your budget, pipeline, ARR, expansion, and churn goals.

The recession is probably coming (or here already), and your Board of Directors or C-suite may start cutting budgets.

Do you want to be caught scrambling or be prepared with a couple justifiable plans?