Thought I’d share a helpful tool for improving writing skills. Grammarly is a Chrome extension that is a freemium writing assistant. I use it every day, and it helps me correct spelling and grammar issues. Let me know in the comments if you already use it or if you try it out and find it helpful!
Category: copywriting
I just presented new positioning & messaging to our whole company. Here’s the slide flow (in a condensed version for this text post):
Slide 1: Think to yourself: How do you describe Zingtree to someone when they ask you? (pause for people to think about it in their heads)
Slide 2: Why care about positioning: Consistent story, differentiated, mental map, aligned GTM motions & product roadmap
Slide 3: Factors to consider:
1. Must align with the company goal of ____.
2. Can the Manager/Director of Support easily explain Zingtree to the VP/SVP of Support?
Slide 4: What I’ve heard in my 1.5 months so far: (show options of what different people say and the sentiment you think each has)
Slide 5: New one-line positioning: Elevate contact center agent productivity through conversational workflow software
Slide 6: Breaking our one-liner down: (explain the meaning behind each word)
Slide 7: Key capabilities (list the key capabilities and a description of each)
The reaction was very positive and people are excited about it!
What would you add/change to this framework?
We had a brainstorming session on new ad copy today, and the number of new ideas was spectacular!
Make sure to invite people outside of Marketing as optional to get other perspectives. For instance, Ryan Peterson from Sales joined and had terrific contributions 🔥
Sales people can have excellent insights b/c they’re talking with prospects often and usually doing cold outbound email, which requires creative copy testing.
Most teams miss content deadlines frequently.
No planning & incorrect time estimations are common issues.
Use this process flow for creating content and backing into estimated due dates for content:
Think of each of these as sub-tasks for creating one piece of content. Put a due date and owner next to each sub-task.
1. First draft created
2. Review #1 by manager (and maybe others who have good domain expertise to give input)
3. Incorporate feedback (if there is any)
4. Potential: Review #2 by manager (and maybe others who have good domain expertise to give input)
5. Incorporate feedback (if there is any) (add more cycles here if needed)
6. Send to Design (if necessary) (note: ideally, design has already been aware and influenced the project)
7. Content creator review design
8. Design incorporate feedback (add more cycles here if needed)
9. Post final files to Google Drive
10. Publish (internally, externally on web, etc. depending on use case)
11. Share with GTM team
What steps would you add or change?