Month: August 2023

Categories
b2bmarketing hiring

5 Proven Tactics to Uncover Fresh Marketing Jobs Posted Online

5 tactics to find already posted Marketing jobs:

1. Use LinkedIn alerts (optional: set one up for your city and set a separate one for remote positions)

2. Use Google job alerts – this finds posts from tons of websites (set it up by typing something like Product Marketing Manager job, then click the more jobs, then set up your alert settings)

3. Check Slack communities for Marketers that have a hiring channel

4. Search LinkedIn with the “[title name] #hiring” e.g. “Director of Product Marketing #hiring”

5. Check niche Marketing job posting sites like the Exit Five or Revenue Era job boards

What other strategies do you recommend to people?

Categories
b2bmarketing marketingops recession

Maximize Your Marketing Budget: 4 Effective Strategies to Save and Repurpose Your Funds

4 WAYS to save money in Marketing (& ideally repurpose it to more effective Marketing areas)

1. Paid search (and display)
2. Consolidating redundant tools
3. Website development
4. Reducing hours or consolidating freelancers and agencies

What are some other ways you’re considering?

Categories
b2bmarketing fieldmarketing

Maximizing Tradeshow Follow-ups: Why You Shouldn’t Email All Attendees

Hot take đŸ”„ – If a tradeshow gives you the contact info of all attendees, do NOT email all of them after the event.

Unless they talked to you at your booth and gave you their contact info, they probably don’t want to get an email from you.

So… don’t send that huge blast to 5K people đŸ€
Only reach out to those that actually wanted to talk with you.

Agree/disagree?

Categories
b2bmarketing positioning productmarketing

Boosting Contact Center Productivity: How Effective Communication Can Win Your Software the Top Spot

How does the Director describe your company to their VP when they’re explaining why they should consider buying your software?

That moment is so crucial if you actually want to get considered and win the deal.

Having positioning that is easy for someone else to remember and repeat is so key!

If they can’t communicate it clearly to others, then people will be confused by your company and you’ll get passed up. Probably by some competitor that makes their stuff easier to understand and repeat.

Our hope for Zingtree: that people can understand and repeat “Zingtree elevates contact center agent productivity through conversational workflow software.”

Wdyt? Think a Director of Support will understand that and be able to repeat and explain it?

What’s yours? I can give you my take if I think it’s understandable and repeatable.

Categories
b2bmarketing careerdevelopment

Unlocking Success in Marketing: An Exclusive Interview with Mason Cosby on The Marketing Ladder Podcast

Great speaking with 🍏 Mason Cosby about Marketing! The first part is about my career journey; the second part is about my career advice for Marketers.

Check it out and let me know if you have any questions or thoughts 😊

P.S. This will get published on The Marketing Ladder podcast soon.

Categories
budgeting forecasting recession

Surviving the Recession: Essential Budget Re-forecasting Strategies for Marketing, Sales, and CX in Startups

If you work for a startup in Marketing, Sales, or CX, you should be building scenarios for potentially re-forecasting your budget, pipeline, ARR, expansion, and churn goals.

The recession is probably coming (or here already), and your Board of Directors or C-suite may start cutting budgets.

Do you want to be caught scrambling or be prepared with a couple justifiable plans?

Categories
b2bmarketing copywriting positioning productmarketing

Boosting Contact Centre Productivity: Unveiling Zingtree’s Exciting New Positioning & Messaging Strategy

I just presented new positioning & messaging to our whole company. Here’s the slide flow (in a condensed version for this text post):

Slide 1: Think to yourself: How do you describe Zingtree to someone when they ask you? (pause for people to think about it in their heads)

Slide 2: Why care about positioning: Consistent story, differentiated, mental map, aligned GTM motions & product roadmap

Slide 3: Factors to consider:
1. Must align with the company goal of ____.
2. Can the Manager/Director of Support easily explain Zingtree to the VP/SVP of Support?

Slide 4: What I’ve heard in my 1.5 months so far: (show options of what different people say and the sentiment you think each has)

Slide 5: New one-line positioning: Elevate contact center agent productivity through conversational workflow software

Slide 6: Breaking our one-liner down: (explain the meaning behind each word)

Slide 7: Key capabilities (list the key capabilities and a description of each)

The reaction was very positive and people are excited about it!

What would you add/change to this framework?

Categories
Uncategorized

Mastering Your Marketing Career: A Step-by-Step Framework to Progress from Intern to VP

I’m going to be interviewed on The Marketing Ladder (A Marketing career growth podcast) and drafted a career progression framework. What do you think of this (sorry the formatting is lost)?

Here are some general rules of thumb for advancing to different levels in Marketing. Each builds on the experience of previous levels. These are not hard and fast rules, and many people will be exceptions to these in some way in their journey. Nevertheless, hopefully, it can help guide you.

To get your first (Marketing) internship:
Have a strong referral from someone
Do a side project so there is something tangible to show for your experience
Analyze the Marketing of the company you’re applying to and share that with the hiring team and post it on LinkedIn
Use perseverance, curiosity, and tenacity to find the first internship

To get your first Marketing job as an Associate/Analyst (for those who go to college, this is probably your first job out of college)
Internship or work experience
If you have 1 internship, you can hopefully get by
2-3 – likely to find something
4-5 – you’re setting yourself apart
Use the same principles listed above for getting an internship

To become a Manager of a specific discipline in Marketing (e.g. Product Marketing Manager)
Demonstrated completion of successful projects
Curiosity to learn more

To become a Senior Manager of a specific discipline in Marketing (e.g. Senior Product Marketing Manager):
Able to estimate timelines and due dates accurately and consistently
Able to plan out and execute projects with high performance from framework to collaboration & review to completion
Proficient with the relevant tech stack
Tracking the quantitative performance of activities

To become a Director of a specific discipline in Marketing (e.g. Director of Demand Generation):
People management experience (ideally 2+ people)
Deep expertise in the specific discipline of Marketing, perks if you have experience in another discipline too
Has shown the ability to create strategic plans but still able to get your hands dirty
Proficient with analysis and reporting
Proficient with your own discipline’s tech stack and some abilities in other disciplines’ tech stacks
Strong collaborator with other teams inside and outside of Marketing

To become a Senior Director of a specific discipline of Marketing (e.g. Senior Director of Demand Generation)
Do things that Directors do but be consistently achieving or outperforming people management, marketing planning, and quantitative goals

To become VP of Marketing:
People management experience (ideally at least 4-6+ people)
Product/brand marketing experience and demand generation experience
Able to speak to quantitative pipeline and revenue results
Experience in a similar industry

Categories
b2bmarketing careerdevelopment hiring marketing

Mastering The Ladder: Proven Strategies to Accelerate Your Promotion to Marketing Manager or Sr. Manager – Part 3

How to get promoted to Manager or Sr. Manager in Marketing (part 3 of my series):

To become a Manager of a specific discipline in Marketing (e.g. Product Marketing Manager), you need:
– Demonstrated completion of successful projects
– Curiosity to learn more

To become a Senior Manager of a specific discipline in Marketing (e.g. Senior Product Marketing Manager):
– Able to estimate timelines and due dates accurately and consistently
– Able to plan out and execute projects with high performance from framework to collaboration & review to completion
– Proficient with the relevant tech stack
– Able to track the quantitative performance of activities

What would you add or change? Has your experience been different?

Reminder about the stages I’m talking about in the series: Intern, Associate, Manager, Sr. Manager, Director, Sr. Director, VP, 2x VP, CMO.

To see each stage, follow me & click the 🔔 icon on my profile for the next stage posts.

Categories
associate careers internship marketing

Step Up Your Marketing Career: Essential Guide to Landing Your First Associate Job

Day 2 of my new series – how to advance each career level in Marketing. Today’s stage: Associate
 
Reminder: Stages I’ll show: Intern, Associate, Manager, Sr. Manager, Director, Sr. Director, VP, 2x VP, CMO.
To see each stage, follow me & click the 🔔 icon on my profile for the next stage posts.
 
To get your first Marketing job as an Associate/Analyst (for those who go to college, this is probably your first job out of college)
 
– An internship(s) or full work experience. Ideally in Marketing too.
     – If you have 1 internship, you can hopefully get by
     – 2-3 internships – likely to find something
     – 4-5 internships – you’re setting yourself apart

– Extracurriculars that ideally have a Marketing focus to them. (s/o Reyna Olivares for this idea in the comments)

– Same experience listed previously for getting an internship (see below)
 
Reminder for how to get a Marketing internship:
– Have a strong referral from someone
– Do a side project so there is something tangible to show for your experience
– Analyze the Marketing of the company you’re applying to and share that with the hiring team and post it on LinkedIn
– Use perseverance, curiosity, and tenacity to find the first internship
– If you can’t get a referral and you’re following the steps above, you might need to apply to a lot to get your first one.
 
 
Background to this series:
Each level in Marketing builds on the experience of previous levels.
 
My framework assumes you want to manage people and become the general VP of Marketing or CMO; not just a VP/SVP of a specific discipline in Marketing.
Although most of the requirements would be similar.
 
These are not hard & fast rules and it’s geared more toward people working in startups rather than big enterprises.
 
Many people will be exceptions to these in some way in their journey. Nevertheless, hopefully, it can help guide you.
 
 
Was this similar to your path, or did you
have something else to get into your 1st Associate job?
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