Category: b2bmarketing

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b2bmarketing demandgeneration revops

Effective SLAs to Boost Follow-up Success After Demo Requests: A Comprehensive Guide

Do you have clear expectations about follow-ups after someone requests a demo or trial?

Here are some examples of SLAs you can track:

▶ All new leads are followed up within “20” hours (excluding weekends and holidays)

▶ All open leads that haven’t emailed you back must have some kind of activity at least every “3” days (email, LinkedIn, phone, etc.)

▶ All open leads must have a LinkedIn outreach or phone call before getting disqualified

▶ All open leads that have responded to you must have some kind of activity at least every “2” weeks (email, LinkedIn, phone, etc.). Even if it’s just sending a helpful article as a way to stay in touch and top of mind.

▶ All open opportunities must have some kind of activity at least every “3” weeks (email, LinkedIn, phone, etc.). Even if it’s just sending a helpful article as a way to stay in touch and top of mind.

What kinds of expectations do you have in place? Or what have you seen work well in the past?

Categories
b2bmarketing demandgeneration facebookads linkedinads

Unlocking Success with 2 Unique Paid Social Strategies: How to Stand Out and Target Effectively

2 paid social plays I don’t see others doing much (that we’re having success with):

1. Run ads that don’t look like ads.
Our minds are better at filtering out & scrolling past ads.
Stand out in the feed or blend in with user posts; just don’t look like an ad.

2. Talk about your integrations and target companies that use that other company you integrate with.
Now you have a more targeted message to a more targeted audience.

Categories
b2bmarketing gtmstrategy productmarketing

How to Define your ICP with “ICP Rings”: A New Framework for Finding Your Best Customers

I’ve developed a new framework for defining ICPs & your GTM focus called the “ICP Rings”.

Most companies COULD serve many types of customers, but there’s a smaller subset of them that is your SWEET SPOT.

Using concentric circles, you can align everyone on the different levels & definitions of your ICP.

Each ring is a tighter, better fit ICP for your company. Add the characteristics that are most important for each level. I gave examples of them in the image.

Size your market so that you know the potential TAM of each ICP ring.

Then as a leadership team decide what level you want your GTM motions to focus on.

ICP template slide here.

Why is this valuable?

  • It bridges the gap between everyone you could serve and who you should really focus on acquiring
  • By getting explicit alignment on which ring(s) you want to go after, you’ll reduce friction and misalignment between departments and teams.

Think you could use this in your org?

Categories
b2bmarketing marketingstrategy

3 Proven Strategies to Skyrocket Your Revenue Growth: A Deep Dive into Zingtree’s Unique Marketing Thesis

Here’s our Marketing thesis at Zingtree:

3 things will drive pipeline and revenue growth for us:

1. Create & refine a compelling, differentiated story – carve out our unique PoV

2. Grow our awareness – If we grow the awareness of our PoV, we’ll grow pipeline

3. Convert interested & in-market ICPs – move them through the funnel quickly in a personalized way

What’s your summarized Marketing thesis?
What do you think of mine?

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b2bmarketing productmarketing sentimentanalysis

Unlocking Free Sentiment Analysis & Text Summarization with ChatGPT: Revolutionize Your Business Feedback Analysis

Sentiment analysis & summarizing large amounts of text is now FREE. How? ChatGPT.  
Use this on surveys, customer interviews, product feedback, sales calls, etc.

Here are some examples we’ve recently done:

– I took a bunch of feedback from our target customers gathered through Wynter and created summaries of the responses to each question.

– I also did sentiment analysis on every response.

– Brandon Anderson summarized Zingtree’s recent G2 reviews into a paragraph and shared it internally.

Sentiment analysis and summarization like this was never possible without paying lots of money or having data science skills. 
Now that’s changed.

What types of text might you summarize with ChatGPT?

Categories
b2bmarketing creative demandgeneration

Revolutionize Your B2B Social Ads with Midjourney AI: A Step-by-Step Guide to Unleashing Creativity

“One of the coolest ads I’ve ever seen in b2b out of thousands I’ve seen lol” – a quote from our demand gen agency

To stand out in the feed, get creative! And use Midjourney AI to help.

Here’s one of Zingtree’s new paid social ads that Omar I. Hamoda created with the help of Midjourney (an AI text to image generator).

How to do it yourself:
1. Enter a prompt into Midjourney.
2. Choose your favorite output.
3. Make edits to it in an image editing tool (if needed).
You’re done! And you saved hours of design time.

Categories
b2bmarketing design rebrand

Unveiling Zingtree’s Vibrant New Brand Identity: A Blend of Human Connection and Visual Appeal

BIG UPDATE for Zingtree

We rebranded to a new visual identity! 🎉

It highlights the real human connection our product creates, looks more visually appealing, and was based on many ICP meetings & research performed by Marketing & Product Design. 

Big shoutout to Omar I. Hamoda for leading the effort internally. You’re a rockstar, Omar!

Categories
b2bmarketing demandgeneration retargeting

Unlocking the Power of Retargeting: A Comprehensive Guide to LinkedIn, Facebook/Instagram, and YouTube Strategies

We’re retargeting people across LinkedIn, FB/IG, and YouTube.

See our strategy below. Steal it yourself or tell me how we can improve it 😊

On LinkedIn, we are retargeting users that have done the following AND match our target job titles:
– 180 Day Website Visitors
– 180 Day Company Page Visitors
– LI Ad Clicks (Updated Monthly with new campaigns)
We’re also excluding customers and competitors.

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On Facebook/Instagram, we are retargeting website users that have hit our Marketing website. We are excluding customers and competitors from the Metadata Metamatch audiences. We also exclude actual web app product users.

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On YouTube, we are retargeting all website visitors who have visited our marketing website. We exclude actual web app product users.

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So… try this out yourself! And/or tell me how we can make it better!

Shoutout to Blake Strozyk / Bull Media for helping us co-create these strategies and execute them.

Categories
b2bmarketing competitiveintelligence productmarketing

Unlocking the Secrets of Effective Competitor Comparison: A Step-by-Step Guide by Kirill Kurmytskiy

We just launched 3 competitor comparison articles, big kudos to Kirill Kurmytskiy for his work on these! Here’s a breakdown of the structure and key elements he used:

– Don’t make it totally one-sided. Prospects can sniff that out.

– Use images to convey the differences (Venn diagram, radar chart, product screenshots, etc.)

– Talk about different product philosophies / focuses (if applicable)

– Explain key product capability differences & differentiators

– Include positive G2 examples from both

– Show a feature matrix

– Add links to sources of info

– Talk about how both products could be used together (if applicable)

What would you add or change to these? How do you like to structure competitor comparisons?

P.S. if you don’t mind, ask your Customer Support leader to consider using Zingtree 🙂

Categories
b2bmarketing design generativeAI

Leveraging Generative AI and Omar I. Hamoda’s Expertise for Revolutionary Ad Design: A Shoutout to Zingtree

We’re using Omar I. Hamoda’s design & editing talent + generative AI (Midjourney) to take our ads to another level!

Pushing the boundaries of what will be scroll-stopping + communicating our message.

We use the text copy above the ad images to further communicate our message too.

Can we give a round of applause to Omar!?

Also, if your company has a contact center, tell them to check out Zingtree 😊